Donna Papacosta of Trafalgar Communications has been extremely involved with this year's CanSPEP conference, guiding us in all things social media. Donna also hosted a Fireside Chat, speaking to planners about using new media to market events. In her chat, Donna discussed how to plan a new media marketing strategy, and create pre-event buzz by using tools such as Twitter, blogs, Facebook, LinkedIn, video, and podcasts. She reviewed how to select the right tools, how to create and leverage event content in marketing events, and tools to measure the success of these initiatives.
In this podcast, Ingrid Norrish, member of the conference planning committee, turned the tables and interviewed Donna:
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